Category Archives: Uncategorized

Lacking Formality.

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After the recent April Fool’s day pranks, hosted by various prestigious companies, I have come to the conclusion that social media and the internet have played a crucial role in the increased informality that has swept across the nation – and I love it! It’s all down to our generation and our predecessors, changing the world in our wake, allowing companies to tweet customers apologies and worldwide witticisms like:

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Their reply is probably one of the most convention shattering incidences to happen on the internet. When before have companies been allowed to publicly speak to their customers in such an informal and colloquial manner? – great banter.

That fact that people are using their positions of power (newspapers) to have a laugh with or at the general public is genius – there is a growing expectation that this will only increase. You only have to look at the Google, Facebook, Youtube and Pixar offices to know that the world is changing into a comfortable, young, purely internet-orientated place – aren’t we lucky.

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You can’t tell me that you don’t think working here would be like the best thing ever! – Right? I bet they’re all sipping cocktails, tail-gating tequilas and smoking Cubans in the Head quarters like – who should we commemorate today?

The worlds a changing place, becoming more electronic everyday, but with that is coming a break in the tradition of 9 till 5 offices, wearing the same charcoal suit everyday, staring at grey and daringly dull walls – I guess we owe them a thank-you?

Not every job is like this obviously, but the day you get offered a job at Google, Facebook, Pixar, Youtube, Twitter or any other social media website you damn sure better take it – I mean look at those chairs! According to sources: Pixar, instead of offices, have their own cottages in which they work – one is themed around pink unicorns. Yep, I said it. Pink. Unicorns.

This change is wonderful, and can only continue to grow (unless Fallout 3 isn’t a game but, in fact, a true prediction of the future) and eventually, when enough advances in social media and the internet are introduced, formal will be the new informal. A world where people in suits walk around being all formal with all the informals in positions of power like stop being so formal, freaks! – what a strange world to imagine.

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Bénicassim – The Only Place You’d Ever Want To Be

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Last year, I lost my international festival virginity. After having only attended V Festival, I and my other two companions were anxious to see what the festival had installed. With only four months until the glorious, sun-drenched festival begins again the anticipation has already resurfaced – only this time, we know exactly what to expect!

The Festival runs, opposite to most British festivals, as almost all the music occurs during the evening and night hours of the day – giving the crowd a much nicer vibe and easing the heat situation – if only for a while. For anyone who hasn’t been to an international festival – Go, you will not regret  it.
(Included are some photos of my time in Bénicassim)

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One of the four headliners released so far has been Kasabian – believe me I’m going to be club-footing all over the gaff! After seeing them at V festival in 2012 I have very high hopes for them at Bénicassim. Tame Impala, Courteeners and Paolo Nutini amongst many other acts have been announced alongside the beat-banging, foot-stomping march that’s lead by the one and only Sergio Lorenzo Pizzorno! – Serge.

My first experience of being at a festival in another country was more than pleasant – I would, hand on the bible, state that it was the best week of my life, and best of all nothing went wrong: no one got hurt, our plane wasn’t delayed, nothing got stolen, broken, pumped, taken or felt – it was bliss.

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The first four days, really take you through the paces – 40 degree heat, trips into town to purchase food and cheap booze, not a great deal of sleep, waking up far too early, partying all hours of the night, being submerged in alcohol, scantily clad women and more sun you can shake a stick at – and that’s just the beginning!

There are many ways to be awoken at the festival including: being trodden on by stumbling passers-by, the warm coastal breeze, suddenly realising that your miles away from your tent, a pint of Castéllon’s finest OJ or, moving onto the luxurious way, the ice cold showers. Now bare in mind that the lowest temperature at night was a cool 25 degress. So in the morning all you could ever want is an ice cold shower – I must have had at least 6 a day, all equally spread out to cool the body instantly – glorious!

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The next four days, are a completely different ball-game, often not actually going into the festival arena until this night, the fifth night is probably one of the best. Everything is so new, bright and wonderful and the other friendly festival-goers are great! We had our own little triangle in the middle of all the stages which made it so easy for us to meet up if we were watching different bands – It’s what every festival needs – in the words of the Last Shadow Puppets a ‘meeting place!’

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As the festival draws closer and closer to it’s final night you’ve probably already checked out the beach – which someone we had been hanging around with swore he saw Liam Fray on the sandy-shores only for Liam Fray to turn round and affirm – “Yes, its Liam Fray” – and if you didn’t read that with a mancunian accent then you should at least feel disparaged. The water park – which has the best ride ever, it is life-threatening to go on that ride – seriously, almost died – is an awesome day out, although take sunblock you do not want to end up like Sid – embroiled with blisters and a sore lobster skinned back!

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After you’ve spent a week, guzzling beverages, overdosing on vitamin D, traveling to Aldi, struggling to get to sleep, sometimes not even getting to your tent, loosing various items of clothing to what can only be described as bad drunk decisions that makes you think throwing your T-shirt into the Courteeners crowd is a good idea (actually, I don’t regret a thing).

The beautiful thing about this years Bénicassim is that me and the chums know what to expect, how to handle the heat, the best time to take showers, not to use the cubicles during the day (a – there is no toilet roll (b – its like being trapped in the Sahara dessert that smells like 16th Century London) but the point is that we are prepared, for everything!

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A day in the life of Bénicassim:
you’ll spend your day, smoking, drinking, thinking, laying, laughing, talking, buying, eating, walking, sun-bathing, shower-taking, oscillating, perspiring  and constantly hanging – I’ve already got my 2014 ticket, the question is when are you getting yours?